Promotions

Without an audience, we have no Festival.  Promotions help the Festival grow and maintain audience interest and give the unfamiliar public an idea of the variety of amusements offered at the Festival.  Promotions are an integral part of the Festival's overall marketing strategy.  

Participation in promotions occurs in costume and in character.  While in costume before, during and after a promotion, it is understood that you are perceived as a representative of the Festival, no other event nor organization, and are to behave in a professional manner.  Be on time, courteous, respectful to others, and patient.  Some promotions require a lot of "hurry up and wait" and our professional presentation will have our promotional partners willing to work with us again and again.

Promotions occur year round.  Details about upcoming promotional events are posted on Facebook in the private Festival Promotions Group.  All active cast members should join this group.  If you are unable to find the group on Facebook, ask your supervisor to add you to the group.

It is understood that you may have a variety of obligations and scheduling conflicts inhibiting your participation in promotions, however, we do ask that you participate in a minimum of 2 promotions each Festival season.  We are grateful if you are able to help.  Your participation in promotions is rewarded with:
 

• Complimentary admission tickets to the Festival
   
• Enjoyment of introducing your character to the public
   
• Enjoyment of testing new bits and material
   
• Joy of being a first hand recipient of the public's adoration for all things Festival related
   
• Joy of taking an active role with the surrounding community
   
• There are varying types of promotions:
   
  • Brouchure Brigades - Distributing Festival brochures at other special events and Festivals
     
  • Parades
     
  • Broadcast Media - Taped or live television or radio.
     
  • Sponsor & Partner events